AI seems to be everywhere nowadays, doesn’t it? From healthcare to daily work tasks, the effects of AI are growing and evolving at an incredible pace. Many industries are already reshaping their workflows, and AI continues to push us forward week by week.
At Scientific Group, we believe AI has the potential to revolutionize how we live and work, from enhancing healthcare to opening up opportunities for people to lead more comfortable lives.
Despite the growing awareness of AI’s potential, surprisingly few companies have implemented it in a practical, day-to-day way. Here at Scientific Group, we’ve taken a pragmatic approach, ensuring that every member of our team is trained and certified on our AI usage guidelines. This training helps us harness AI responsibly and ethically, so we can deliver maximum benefits to our clients while maintaining trust and transparency.
For several years, our internal AI Working Group – comprising senior team members from each department – has stayed informed of fast-moving AI developments and found practical applications for our client projects and internal processes.
Our AI strategy is simple but effective: we use AI to enhance the high-quality work we’re already known for. This approach allows us to produce excellent results more efficiently, giving our clients faster turnaround times without compromising quality. While AI cannot replace the skills and experience of our team, it provides valuable tools that augment our work in ideation, drafting, prototyping, creative concepting, software development, and beyond.
During the initial stages of project planning, we analyze client requirements to identify where AI can speed up or improve our processes. Once we determine these areas, we select tools from our internally approved list and document our intended AI usage in the project plan we provide to the client. This way, everyone is clear on how AI will be used and can see the resulting cost savings.
Here are some typical ways we use AI in our projects:
- Ideation: Generative AI helps us quickly explore ideas for projects
- Creative concepts: We use stable diffusion models to generate images for fast concept visualization, and tools like Adobe Firefly allow us to create high-quality artwork at record speed
- Content creation: For specific tasks, AI generates high-quality content, saving our clients time and money. For instance, AI-driven content can boost SEO scores, improving project web rankings. Another way we use AI with great results is to review or reshape content from the perspective of different audiences such as HCPs
- Translation and transcription: AI has advanced remarkably in quickly and accurately translating content into multiple languages. We have used tools to translate video content, making it appear as if the speaker is fluent in other languages. This would not have been possible until recently
- Audio/visual enhancements: We use AI to upscale poor-quality AV sources and correct issues like background noise or dropouts. AI-generated audio has also reached a quality level where we can produce natural-sounding, professional voiceovers
- Software development: Tools like GitHub Copilot empower our developers to build high-quality applications more efficiently by handling repetitive coding tasks, allowing us to identify and resolve issues earlier in the development lifecycle
At Scientific Group, we are excited to embrace AI as a way to further elevate the work we do for our clients. We’re transparent about how we use it and are committed to safe, responsible AI practices.
If you would like to explore our services or have an insightful conversation about AI, please reach out — we’d love to connect!
